Black Hat – White Hat

When is a Splog not a Splog?

When it’s a link building take advantage of the worlds most prolific rss scraping tools, and just plain fun. Ohh – It helps when it takes about 10 minutes to set up. Step one:  Install WordPress.  Yes, it’s fun and easy when your host has fantastico. Step two:  Set up the ping list – you can get the most current one at the...

Black Hat Rss Techniques

In case you haven’t noticed I’m quite lazy when it comes to building websites.  I like to automate everything I can…. and milk it for all it’s worth. Sometimes that doesn’t even mean going blackhat all the way. I spend a lot of time updating our membership sites, working with our members, programming, and dealing with 4 kids...

Keeping track of Google

Keeping track of Google GOOGLE IS MASTERING the art of the low-key announcement. Increasingly it’s been rolling out changes that have the potential to be fundamentally earthshaking with little or no fanfare and, to this point, it seem to be successful in minimizing the pickup. Take last week’s announcement, for example. Susan Wojcicki, vice...

Will the rules for SEARCH engine optimization change overnight?

Will the rules for SEARCH engine optimization change overnight? It’s unlikely, but you might have that thought after reading a column by Dorian Benkoil in the Jack Myers Media Business Report last week, “When Will Programmable and Semantic Search Replace Spiders and Web Crawling?” We’ll play a round of “myth vs. fact” to give...

Black Hat Xsitepro

When you decide that it’s time to go Black Hat (and hey why not), your going to find that you need a lot of technical knowledge. I’ve been dabbling in the dark side for a number of years, and have created dozens of tools for others in that time period. I know that this could have helped many non-technies cross over into the dark side with out the...